Over the weekend, I read that NFL star J.J. Watt offered to pay for the funerals of the victims of the recent tragic shooting in a Santa Fe school. Football fans will not be surprised by this gesture. Watt has become even more prolific at helping those in need, from large donations and fundraising campaigns to spending time with children in hospitals, than he is at intimidating opposing offenses from his place on the Houston Texans’ defensive line.

I’ll confess that in the past, I’ve scoffed at Watt’s seemingly unending community involvement, though my reaction was more to what I saw as the media using his good acts to tug at peoples’ heartstrings. Either way, I was wrong.

I believe that if we want less government than we have now, we as individuals must learn to be more generous and more connected in our communities, and that can only happen through cultural change. Watt’s work, and even the media buzz that follows in its wake, exemplifies all of these things. Watt is a model for how society can care for itself, privately and voluntarily.

A simple Google search will quickly show Watt’s generosity, but let me touch on some highlights. After Hurricane Harvey, Watt helped raise a staggering $37 million for flood victims in his adopted hometown of Houston through a viral funding campaign on the site YouCaring. His Justin J. Watt Foundation has made hundreds of smaller donations, usually a few thousand dollars, to after-school athletic programs.

He’s also extremely generous with his time: the internet abounds with stories of Watt spending time with young fans, many of whom are suffering. We can’t all give what Watt can, especially monetarily, but we can all give something.

Watt doesn’t just throw money at problems; he understands the role of personal connection. He touches lives through those meetings with fans. He didn’t just donate to Harvey flood relief; he started a sweeping campaign that got other people and businesses involved. And much of Watt’s giving is focused on his own community, where he best understands needs and how to meet them.

How about cultural change? That’s where the media comes in. I’ve come to realize that all those stories I didn’t want to watch on ESPN serve a much greater purpose than just tugging on heartstrings. All those kids who idolize Watt, one of the great players of his generation, are that a hero does a lot more than win football games.

It’s funny: when I write about all of Watt’s good work, I end up sounding just as fawning as the media coverage at which I used to roll my eyes. It’s hard not to. And I’m aware of no political agenda on Watt’s part, but that’s exactly the point. Private and voluntary giving and connecting can function outside the realm of our political debate, and show how government programs aren’t necessary for a caring society.