
From government bans to customers pouring it in gutters by the gallon, Americans are saying โnyetโ to Russian vodka, expressing their anger over the Kremlinโs unprovoked invasion of Ukraine.
Politicians have known since the republicโs founding that folks love taking out their frustrations at the ballot box. And in a capitalist economy like ours, Americans arenโt shy about doing it with their pocketbooks, either.
In fact, American independence actually grew out of one such economic protest.
Britain shelled out big bucks (or pounds, as it were) on the French-Indian War from 1754-1763. To recoup that money, Parliament imposed the Stamp Act in 1765. Everything from playing cards to magazines to newspapers required the hated tax stamp. And get thisโit had to be paid in actual British pounds, not with the colonialsโ own cheaper paper money.
Taxes being every bit as popular then as they are now, the colonials werenโt too merry about sending their income back to Merry Olde England.
It led to the famous rallying cry, โTaxation without representation!โ It also produced an economic boycott. Colonists suddenly found they could do without new playing cards, magazines, and newspapers. That hurt businessesโ bottom line back in Britain, and King George III put the kibosh on the hated tax a year later.
When the U.S. entered World War I in 1917, many patriotic people boycotted eating Germanyโs signature dish, sauerkraut. Those who couldnโt go without the tart treat justified it by rebranding it โLiberty Cabbageโ for the duration.
In more recent times, Russiaโs best-known brand of booze, Stolichnaya Vodka, was also the target of a widespread boycott. On Sept. 1, 1983, Korean Air Lines flight 007 veered off course and was shot down over Soviet airspace. All 269 people on board, including Georgia Congressman Larry McDonald, were killed.
That prompted an immediate and intense pushback from furious American consumers. At its height, 15 state liquor agencies banned Stoli sales. But the bottles were back on most store shelves in less than a year. And in some places the boycott boomeranged. In Iowa, for example, sales shot up from an average of 34 cases sold before the crisis to 68 afterward.
Another Cold War relic, the Cuban Trade Embargo, didnโt go entirely as planned, either. The Kennedy administration announced a major extension of existing embargos to punish the islandโs Communist government. Cutting off exports of legendary Cuban cigars turned them into highly prized โforbidden fruitโ relished by stogie connoisseurs. It should also be noted JFK secretly ordered some 1,200 of those very cigars for his personal use just hours before announcing the embargo on Feb. 7, 1962. Talk about โinsider trading!โ
A mini backlash against France in general and a famous food item in particular came in 2001. France opposed the U.S.-led invasion of Iraq. That prompted some eateries (including congressional restaurants on Capitol Hill) to stop selling French Fries and offer โFreedom Friesโ instead.
The current crackdown on Russian booze is part of a proud tradition. When Americans are miffed, they view cash registers as voting booths and their dollars as their ballot.
A parting point worth noting: Like so many words in our vocabulary (sandwich, cardigan, braille, and even graham crackers), boycott comes from someoneโs name.
After retiring from the British army, Capt. Charles Boycott worked as a landlord in Ireland. Times were hard on the Emerald Isle in the late 19th century. Tenants demanded their rent be lowered. It came down a little, but not enough to help the impoverished Irishmen. Boycott was ordered to evict people in 1880.
That didnโt go over well in the close-knit Irish community. His employees stopped working for him, store owners wouldnโt take his money, and even his postal carrier refused to deliver his mail. In short, they boycotted Boycott. Which was how that proper noun became a verb.
A verb American vodka vendors are hearing quite often these days.
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