
Once a year, usually late in February, my wifeโs face brightens as she thumbs through our mail.
โWe got our Costco rewards check,โ she beams.
Itโs not a ton of money, maybe $1,000. And the money is not actually coming from Costco, but from Visa, its credit card partner. Still, a $1,000 check is better than a kick in the teethโand a merrier sight than the bills and junk mail we usually receive.
This is why I was alarmed at recent news that credit card rewards could soon go the way of the dodo.
The threat comes from the benign-sounding Credit Card Competition Act, a piece of legislation that failed to pass in 2022 but is once again being pushed by a bipartisan group of federal lawmakers.
Lawmakers claim to be upset that Visa and Mastercard account for 80 percent of the US credit card market, what US Senator Dick Durbin (D-Ill) calls a โduopolyโ that โinflates prices.โ
โItโs time to inject real competition into the credit card network market, which is dominated by the Visa-Mastercard duopoly,โ says Durbin.
Unfortunately, the act seeks to address a problem that doesnโt exist, and could threaten the credit card rewards cherished by many.
Killing Rewards (Again)
Itโs true, as Durbin says, that credit card companies take a percentage of payments. These are called interchange fees, a small transaction chargeโusually 2-3 percentโthat is borne by the retailer (not the customer) whenever a customer swipes.
Yet credit card companies provide a service: the convenience of swiping a card instead of paying cash. Even better, consumers often get a percentage of that money back from the credit card companies in the form of rewards.
Durbinโs Credit Card Competition Act, Forbes reports, โwould require the countryโs largest credit card issuers to enable at least two credit card processing networks to be used on their credit cardsโand insist that one of those networks must be someone other than Mastercard or Visa.โ
Proponents of the legislation say it would lower prices for consumers, but history suggests otherwise.
Weโve seen a version of this film before in the form of the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010, the most sweeping banking reform change since the Great Depression. One of the provisions of that legislation is today known as the Durbin Amendment, โa last-minute addition by Dick Durbin, a senator from Illinoisโ (yep, same guy) that limited processing fees on debit cards.
At the time, Durbin claimed the amendment would save consumers money, reasoning that retailers would lower their prices. Thatโs not what happened.
โMultiple studies conducted in the years since the Durbin amendment became law have concluded that it didnโt have much, if any, effect on retail prices,โ Nerd Wallet points out. โIn fact, a 2015 economic brief published by the Federal Reserve Bank of Richmond included survey results estimating that more than 21 percent of merchants actually increased their prices after the rule went into effect.โ
Not only did consumers not benefit from lower sticker prices, but credit institutions responded to their own losses by slashing debit card rewards and hiking fees on checking accounts.
Many predict Durbinโs latest bill would have a similar effect on credit cards.
โWill consumers lose? Probably,โ wrote Brian Riley, director of the credit advisory service at Mercator Advisory Group. โTheir reward programs will dry up, just as they did with debit cards.โ
Why Itโs Happening
I love the convenience of my credit card, which is quickly replaced if I lose it, with the company usually covering any losses. But I love my rewards even more.
So why are lawmakers threatening them?
Well, not everyone is happy with the current system, and it goes back to the previously mentioned interchange fees. Big box retailersโWalmart, Target, Home Depot, etc.โdonโt like paying these fees because they cut into their own profits.
Retailers, of course, are under no obligation to accept credit cards. But they understand consumers love them and theyโd lose business if they did not accept them. Many have of course tried offering their own credit cards, but with limited success. So theyโve turned to the government for help.
This is where the Credit Card Competition Act comes in. Lawmakers canโt very well say theyโre working to protect the profits of Walmart and Target, so weโre told the act is about fairness and โconsumer protection.โ
In fact, retailers are simply trying to protect their bottom line.
One could argue that this is precisely what companies should do: maximize profit. The problem is they wouldnโt be earning their profit by offering a good or service, but by using government force to stop voluntary transactions.
Thatโs why, for me, the CCAA is a double whammy. Itโs not just a threat to my credit card rewards; Itโs a violation of my libertarian principles.
Profit through government coercion is nothing new. Ayn Rand wrote at length about it in her magnum opus Atlas Shrugged, describing the โlootersโ seeking to enrich themselves not by serving others but by leveraging powerful people to use government force.
Rand believed this was no way to create a harmonious or prosperous society, and I believe she was right.
The kicker is that if Durbinโs billโwhich has the support of J.D. Vance and other Republicansโshould pass, it wonโt just be a loss for voluntaryism. It will likely mean kissing my Costco rewards goodbye.
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